Analysis of the construction equipment market and identifying differentiators as well as finding the right expression for the Volvo Construction Equipment brand values. The project was made in close co-operation with the client and sought to find design element that could be carried over across the range. It was first implemented on the L220 Wheel Loader.
Date: 2008
Client: Volvo Construction Equipment
Context: Developed at Propeller Design together with Volvo Construction Equipment.
Context: Developed at Propeller Design together with Volvo Construction Equipment.
The production L220 Wheel Loader. Image Courtesy of Volvo Construction Equipment.
Concept sketch
Early rendering
Process sketch investigating how design elements would potentially carry over across the range of equipment.
Process sketch investigating how design elements would potentially carry over across the range of equipment.
