Together with the male grooming team I was leading the design together with the design team of this entry level shaver in 2016. It was launched on the market in 2017.
This entry-level product is specifically designed for China and raises the bar on consumer expectation in the category. Its modern, masculine, and robust design appeals to Chinese consumers with its metallic appearance and high ‘bling’ factor where its bold appearance boosts user confidence. I
Red Dot Product Design Award 2018
